Agri-CultureHealth.com

AgricultureHealth Survey

Please complete the following survey in order to assist us in improving farmer-to-consumer direct market opportunities. Your identity will be held strictly confidential.

Please enter your Email address:	(Optional)

I. Interest in Farm Markets

1. How often do you visit a farm market?	Infrequently Frequently, year round (check one) weekly every other week once a month Only when local produce is in season (check one) weekly every other week once a month I don't shop at a farm market (If you selected this, please proceed to the Internet Procurement section of this survey)

2. Why do you visit a farm market? (Check any and all that apply)	To buy fresh produce To buy prepared goods (like jams or baked goods) For pick-your-own produce To visit a petting zoo For entertainment (hay rides, mazes, etc.) Holiday needs Other

3. Indicate how strongly you agree or disagree with the following statement:	“I only go to a farm market for special events and activities; I get my produce from the supermarket” Strongly Agree Agree Somewhat Agree Neutral Somewhat Disagree Disagree Strongly Disagree

II. Internet Procurement

1. Choose the statement that best describes the farm market's website that you visit:	A. The farm market has a website that I use B. The farm market has a website, but I haven't used C. The farm market does not have a website D. I don't know if the farm market has a website E. I don't visit a farm market

2. Have you used a farm market website or another internet site to help you find a farm market?	A. I have and found it useful B. I have, but it didn't help me C. I have not, but I may in the future D. I have not, and it would not be useful for me

3. Have you used a farm market website or another internet site to help you find out what produce is in season?	A. I have and found it useful B. I have, but it didn't help me C. I have not, but I may in the future D. I have not, and it would not be useful for me

4. Have you used a farm market website or another internet site to purchase products online?	A. I have and found it useful B. I have, but don't plan on any future online purchases C. I have not, but I may in the future D. I have not, and it would not be useful for me

If you checked “A” above, what products did you purchase?	Please list

If you checked “A” above, how often do you purchase products?	Please list

If you checked “B” above, what products did you purchase? And why not in the future?	Please list

If you checked “D” above, please comment why	Please list

5.Indicate how strongly you agree or disagree with the following statement:	“I would use a farm market website to check market information, but not to purchase products” Strongly Agree Agree Somewhat Agree Neutral Somewhat Disagree Disagree Strongly Disagree

Why or why not?

6. Indicate how strongly you agree or disagree with the following statement:	“I think products should be made available to be purchased from a farm market online” Strongly Agree Agree Somewhat Agree Neutral Somewhat Disagree Disagree Strongly Disagree

Why or why not?

7. Which of the farm market products below should be available for purchase online? (Check any and all that apply)	Jellies and Jams Baked goods Gift baskets Honey Preserved/Pickled Foods Sausage/jerky Other:

III. Agriculturehealth.com

1. How did you find Agriculturehealth.com?	Search engine Online press release Word of mouth Link from another website Other:

2. Did you Find Agriculturehealth.com easy to navigate?	Yes No
If you answered “no”, how could the site be improved

3. How would you describe your user/visitor status to Agriculturehealth.com?	Consumer Grower Direct farm marketer Other:

4. How often do you use Agriculturehealth.com?	I check frequently, at least once a week I check the site a 2-3 times a month I check the site sometimes, about once a month I've only been to the site a few times I've only used the site once

5. What do you use Agriculturehealth.com for? (check all that apply)	Finding local farm markets Finding what crops are in season Food Safety information Crop Updates Pricing reports Classifieds Calendar Other:

6. What would you like to see added to the site, or how do you think it could be improved? (please describe)

IV. Demographics	Gender Male Female

1. Which race do you identify with?	African America Asian Hispanic Caucasian Do not wish to state Other

2. What is your current age?

3. Including yourself, how many people are in your household?

4. How many people are under 18?

5. What is the highest level of education that you have completed thus far?	Less than high school degree High school degree or equivalent degree Associate Degree Technical degree College degree (BS/BA) Post college graduate degree Professional degree (lawyer, doctorate ,etc)

6. What was your approximate household income (before taxes) last year?	Less than $15,000 $15,001 to $25,000 $25,001 to $35,000 $35,001 to $50,000 $50,001 to $75,000 $75,000 or more

7. Which of the following best describes the community in which you live?	Rural Urban/Suburban Town City

8. What is the zip code of your primary residence?